Plan for the Worst
Event Type: 
Session
Track: 
Core Marketing and Media Relations
Date / Time: 
Wed June, 24 - 1:30pm to 2:30pm
Location: 
Greenway D-E
Presenter: 
K. Slager, Berends Hendricks Stuit Insurance; S. Carr, Atlanta Botanical Garden; M. Farley, Edelman & Associates

Crisis Communications & Response for Public Gardens: Garden marketers traffic in the business of promoting happiness: kids grow vegetables! plants are blooming! festivals engage audiences! But things sometimes go sour, and social media amplifies anger and dissent, often spilling over into the press. This discussion, led by advisors from external agencies and experienced marketing and communications professionals, will walk you through how to prepare for the worst and come out on the other side when there's a lot at stake.

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