Perspectives on Garden Tourism in the 21st Century
Event Type: 
Session
Track: 
Core Marketing and Media Relations
Date / Time: 
Wed June, 24 - 8:45am to 10:15am
Location: 
Greenway D-E
Presenter: 
P.B. Redman, Longwood Gardens; H. Jongerden, Toronto Botanic Garden; N. Gerlowski, Vallarta Botanical Garden, Mexico, C. Moss Warner, American Horticultural Society

Does your garden have a business plan to attract tourists? Are you networking and making connections in your local, national or even international communities to encourage tourism? Hear directly from professionals who have experience in building or working within tourism markets and programs. Useful and actionable take-home lessons from this session will include an understanding of what defines a tourist, using tourism to advance institutional mission, what it takes to deliver an extraordinary experience for tourists that will lead to making more money and greater recognition in your local and global communities.

 

Click here to view the presentation materials from the Session.