Membership Challenges at "Gateless" Gardens
Event Type: 
Session
Track: 
Deeply Rooted Leadership and Development
Date / Time: 
Thu June, 25 - 8:15am to 9:45am
Location: 
Greenway H-I
Presenter: 
M. Zadik, Smith College Botanic Garden; M. Weathington, JC Raulston Arboretum; S. Ullensvang, UC Davis Arboretum and Public Garden; K. Baltzell, Trees Atlanta

How do gardens that do not charge admission recruit and retain members, when gaining free admission is the usual reason people join? Meeting this challenge with some creative ideas, several gardens will share their experiences of developing and managing a membership program and nurturing a loyal base of support. Examples include using tactics such as Groupon marketing, plant giveaways and discounts, members-only events, reciprocal admission programs, and joint solicitations.

We hope to instigate much discussion and sharing of ideas to help us all deal with the challenges of maintaining and growing membership-based support for our gardens! 

Click here to view presentation materials from this Session.