Entice, Enlist, Enthrall: Getting and Keeping Members in a Multi-Channel World
Event Type: 
Session
Track: 
Core Marketing and Media Relations
Date / Time: 
Wed June, 24 - 2:45pm to 4:15pm
Location: 
Greenway D-E
Presenter: 
D. Hines, Membership Consultants; R.S. Mermelstein, Phipps Conservatory; M. Conklin, Tucson Botanical Garden; R. Siemer, fiveseed, LLC

Membership Marketing and Management requires a series of simultaneous efforts from the low tech traditional means of acquiring and renewing members to the latest social and digital capabilities. This session will explore the gamut of what it takes to entice prospects, enlist them in a variety of ways and then how to enthrall them with your garden's experiences and customer service. Membership targeting and prospecting, direct mail, email, social media, on-site sales are all tools to be utilized. Servicing and communicating with members, offering unique experiences, and providing engaging interactions will pave the way for the continued commitment.

Click here to view the presentation materials from this Session.